Bachelor of Business (Marketing) @ CSU: Albury-Wodonga

Bachelor of Business (Marketing)

Introduction:
The Bachelor of Business (Marketing) prepares graduates for work as a marketing manager, whose role involves product launch, research and maintenance of brand image, and the production of marketing campaigns.

UAC Code

212201 (at Albury-Wodonga campus)
212207 (at Bathurst campus)

 

 

Degree  Length

3 years full-time

 

 

Degree Structure

3 core subjects (24 credit points) + 4 foundation subjects (32 credit points) + 8 specialisation subjects (64 credit points) + 9 electives (72 credit points) = 192 credit points

 

 

Campus

Albury-Wodonga, Bathurst, Melbourne (study centre), Sydney (study centre)


Students learn about marketing products to consumer groups, drawing from principles of psychology, and the use of brands and products to develop customer loyalty and satisfaction through sales and promotion.

Marketing strategies will be examined in relation to the individual consumer, the consumer as a part of their peer group, as well as marketing products to business and corporations. Students will also gain practical experience in the marketing field by undertaking work placement.

Core Units: Business Economics; Organisations & Management; Ethics, Sustainability & Culture.

Course Requirements

2012 ATAR

65.00

 

 

2013 ATAR

65.00 (at Albury-Wodonga campus)
65.00 (at Bathurst campus)

 

 

Entry Requirements

HSC or equivalent

More Info

Student Profiles in Business & Economics

Simon

Simon is a 21 year old student in his fourth year of a Bachelor of Commerce at UNSW (Kensington campus). He is majoring in Accounting and his minor is Economics.

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Steven

Steven is a 21 year old graduate from UNSW where he completed a Bachelor of Commerce. He majored in Finance and Financial Economics.

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Alice

Alice is a 19 year old student in her second year of a Bachelor of Commerce (International) at UNSW (Kensington campus). She is majoring in International Business, Marketing, Spanish and Latin American Studies.

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Alice

Alice is a 21 year old student in her third year of a Bachelor of Business at UTS (City campus). She is majoring in Accounting and her minors are Economics and International Business.

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